When asked why they paid for an online content subscription, such as for audio and video services, more than 70 percent of Russian internet users named unique content, according to a survey from July 2021. Furthermore, the absence of ads encouraged six out of ten respondents to pay for a subscription.
Internet users with a paid online content subscription
Method of interview
Online survey
Supplementary notes
* Refers to the total number of respondents who were all internet users. The given question was asked only among those with a paid online content subscription.
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Deloitte. (September 28, 2021). What motivates you to pay for a subscription? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1266508/reasons-for-paid-content-subscription-russia/
Deloitte. "What motivates you to pay for a subscription?." Chart. September 28, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1266508/reasons-for-paid-content-subscription-russia/
Deloitte. (2021). What motivates you to pay for a subscription?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1266508/reasons-for-paid-content-subscription-russia/
Deloitte. "What Motivates You to Pay for a Subscription?." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1266508/reasons-for-paid-content-subscription-russia/
Deloitte, What motivates you to pay for a subscription? Statista, https://www.statista.com/statistics/1266508/reasons-for-paid-content-subscription-russia/ (last visited November 23, 2024)
What motivates you to pay for a subscription? [Graph], Deloitte, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1266508/reasons-for-paid-content-subscription-russia/