A survey on video streaming platforms conducted in India in 2021, reported that 47 percent of respondents used subscription video on demand services on a daily basis. Meanwhile, only two percent of the respondents claimed never having used these platforms as of that year.
Consumption frequency of video streaming platforms across India as of May 2021
Characteristic
Share of respondents
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Rakuten Insight. (August 13, 2021). Consumption frequency of video streaming platforms across India as of May 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. "Consumption frequency of video streaming platforms across India as of May 2021." Chart. August 13, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. (2021). Consumption frequency of video streaming platforms across India as of May 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. "Consumption Frequency of Video Streaming Platforms across India as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight, Consumption frequency of video streaming platforms across India as of May 2021 Statista, https://www.statista.com/statistics/1266407/india-svod-platform-usage-frequency/ (last visited August 25, 2024)
Consumption frequency of video streaming platforms across India as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1266407/india-svod-platform-usage-frequency/