Frequency of using streaming service providers India 2024

Published by
Tanushree Basuroy,
Sep 4, 2024

A Rakuten Insight survey on video streaming platforms, conducted in India in 2024, reported that 48 percent of respondents used subscription video-on-demand services daily. Meanwhile, only one percent of the respondents claimed never having used these platforms as of that year.

Consumption frequency of video streaming platforms across India as of June 2024

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Release date

September 2024

Region

India

Survey time period

13 to 30 June, 2024

Number of respondents

22,444 respondents

Age group

16 years and older

Special properties

Female respondents: 9594; male respondents: 12,850.

Supplementary notes

The question asked in the survey was "How often do you use the subscription video-on-demand/streaming service providers?"

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