In response to a survey on video streaming behaviors conducted in 2021 in India, more than 40 percent of respondents cited video streaming services being too expensive as the primary reason for not choosing to subscribe to such platforms. The next most popular reason stated was that consumers were not interested in the shows on offer.
Consumers' reasons for not subscribing to video streaming platforms across India as of May 2021
Characteristic
Share of respondents
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Rakuten Insight. (August 13, 2021). Consumers' reasons for not subscribing to video streaming platforms across India as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. "Consumers' reasons for not subscribing to video streaming platforms across India as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. (2021). Consumers' reasons for not subscribing to video streaming platforms across India as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. "Consumers' Reasons for Not Subscribing to Video Streaming Platforms across India as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight, Consumers' reasons for not subscribing to video streaming platforms across India as of May 2021 Statista, https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/ (last visited July 22, 2024)
Consumers' reasons for not subscribing to video streaming platforms across India as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/