In response to a survey on video streaming behaviors conducted by Rakuten Insight in 2024, more than 40 percent of respondents in India cited video streaming services being too expensive as the primary reason for not choosing to subscribe to them. The next most popular reason stated was that consumers were not interested in the shows on offer.
Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. "Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. (2024). Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. "Consumers' Reasons for Not Subscribing to Video Streaming Platforms across India as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight, Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024 Statista, https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/ (last visited November 21, 2024)
Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
