In response to a survey on video streaming behaviors conducted by Rakuten Insight in 2024, more than 40 percent of respondents in India cited video streaming services being too expensive as the primary reason for not choosing to subscribe to them. The next most popular reason stated was that consumers were not interested in the shows on offer.
Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024
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Rakuten Insight. (September 4, 2024). Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. "Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024." Chart. September 4, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. (2024). Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight. "Consumers' Reasons for Not Subscribing to Video Streaming Platforms across India as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
Rakuten Insight, Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024 Statista, https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/ (last visited December 23, 2024)
Consumers' reasons for not subscribing to video streaming platforms across India as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1266401/india-reasons-not-to-pay-for-svod/
