Fastest-growing beauty segments on Target.com 2020

Published by
L. Yltävä,
Aug 15, 2023
In 2020, body care was the beauty e-commerce category with the highest growth on Target.com. Body creams, lotions, and other products for the body experienced a 192 percent account growth compared to 2019. Makeup, which was the fastest-growing beauty category on Instacart, registered a 126 increase on Target's platform.

Beauty and personal care e-commerce categories with the highest growth on Target.com in 2020

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Release date

April 2021

Region

United States

Survey time period

2020

Special properties

based on account growth; compared to the previous year

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Statistics on " Beauty and personal care e-commerce in the United States "

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Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

8

Leading stores

5

Leading channels

7

Online shopping

7

Users and spending habits

6

Spotlight: Gen Z shoppers

5

Further related statistics

10

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Topics

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