Fastest-growing beauty segments on Target.com 2020

Published by

Jul 10, 2025

In 2020, body care was the beauty e-commerce category with the highest growth on Target.com. Body creams, lotions, and other products for the body experienced a

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percent account growth compared to 2019. Makeup, which was the fastest-growing beauty category on Instacart, registered a

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increase on Target's platform.

Beauty and personal care e-commerce categories with the highest growth on Target.com in 2020

Characteristic	Year-on-year growth
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Release date

April 2021

More information

Region

United States

Survey time period

2020

Special properties

based on account growth; compared to the previous year

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