When asked about why they subscribe to video streaming platforms during a Rakuten Insight survey conducted in 2024, over 50 percent of respondents in India cited being offered a large variety of content than cable and satellite television as their primary reason. Affordability, wanting to watch original content, and mobile accessibility were some of the other major reasons for subscribing to these platforms.
September 2024
India
13 to 30 June, 2024
22,444 respondents
16 years and older
Female respondents: 9,594; male respondents: 12,850.
The question asked in the survey was "Why did you subscribe to the streaming service provider? (choose all that apply)"
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Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
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Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
