Key inspirations for consumers in the U.S. to invest in sports NFTs in 2021

Americans who start investing in the likes of NBA Top Shot start doing so because people close to them already do so, although social media also plays a role. This according to a survey held in June 2021 among U.S. sports fans. The majority of the respondents seemed active in the NBA collectible card game, although some answers indicate they were influenced by the NFT drop from Rob Gronkowski in March 2021 on marketplace OpenSea. This drop, meant to commemorate the NHL player's four Championship with the New England Patriots and the Tampa Bay Buccaneers, consisted of five limited edition trading cards - one of which was a single one-of-a-kind token that included a meet-and-greet with the player himself.