NFT interest worldwide by country 2022

Consumers from Asia and Oceania were more interested in NFTs than their counterparts from Europe, Latin America, or MENA. This according to information that was compiled from Google Trends, looking at how often people from around the world were searching for the keyword "NFT". Charts to measure whether an NFT hype was still present or not in 2022 started to appear as consumer data was not always available. One global consumer survey on NFT adoption per country, for example, was held in September 2021 – or half a year before the figures shown here. Either way, figures from both 2021 and 2022 suggest that consumers the United States, UK, and Germany were initially less interested in NFTs than those from other countries in the world. Why is that?

NFT interest tied to high-profile announcements

Many heard about NFTs for the first time when news outlets reported the high-value sale of Beeple crypto art piece “The First 5,000 Days” by auction house Christie’s. From that moment on, early adoption became a motivator for several U.S. consumers to acquire NFTS. The main motivation behind buying NFTs in the U.S. by that time, however, was return on investment. The rebranding of Facebook into Meta – by introducing the metaverse, a further application of NFTs, to a large audience – likely caused awareness to grow further. NFT-related announcements did not stop there: Canada’s increase in NFT searches, for example, might be caused by the news of KPMG Canada buying a World of Women NFT in March 2022. Celebrity promotions on Bored Ape Yacht Club (BAYC) in early 2022, whilst sparking outrage from some, may also have added to the growing familiarity of what an NFT could be.

GameFi and the early interest in (Southeast) Asia

Several countries in the top of this ranking are found in Asia. Many believe this is due to the rise of blockchain games and the growing number of GameFi users – especially in this region. Take, for instance, the Philippines: The country hit the news in the summer of 2021 as it decided to make cryptocurrencies earned within NFT game Axie Infinity - originally from Vietnam – taxable. This caused sales made within Axie Infinity – one of the world’s valuable NFT collections - to decline, as many believed the game to be an environment where you could earn money by just playing the game.

Search interest of consumers in the search term "NFT" in 206 different countries and territories worldwide from December 2021 to November 2022

Characteristic	Dec 2021	Jan 2022	Feb 2022	Mar 2022	Apr 2022	May 2022	Jun 2022	Jul 2022	Aug 2022	Sep 2022	Oct 2022	Nov 2022
China	100	99	94	87	85	100	94	100	100	100	100	100
Hong Kong SAR	60	75	91	93	100	98	100	98	100	92	96	94
Singapore	75	84	100	100	96	91	94	90	89	83	83	81
Gibraltar	66	100	93	85	89	76	79	76	71	74	74	64
Macao	36	49	67	67	70	68	68	69	69	70	70	72
Cayman Islands	66	72	74	69	63	56	55	50	51	43	39	41
Nigeria	27	32	44	47	56	63	68	68	68	68	68	68
Andorra	56	59	68	58	60	62	57	54	50	53	48	48
Taiwan	26	36	56	57	65	59	60	57	54	56	55	55
Mongolia	51	55	58	54	53	53	54	53	51	50	51	46
Philippines	51	53	62	59	59	55	54	52	47	43	43	42
Cyprus	42	51	58	55	55	52	51	50	49	46	46	45
Bermuda	41	57	67	59	51	50	46	45	45	45	45	47
Lebanon	31	40	56	58	60	54	53	51	49	48	47	47
South Korea	43	45	45	45	50	50	50	50	50	50	49	51
Guam	47	54	56	51	48	46	44	42	41	40	40	42
Venezuela	60	57	61	52	51	43	43	43	40	36	30	26
French Polynesia	20	39	52	54	53	50	45	49	47	48	44	39
Sint Maarten	48	36	37	43	55	43	52	50	44	41	41	45
Canada	48	53	58	52	46	45	42	41	39	37	37	37
New Zealand	39	42	57	53	50	45	44	41	40	39	38	37
United Arab Emirates	34	41	49	46	48	46	46	43	44	42	40	40
Australia	43	48	54	49	48	45	41	41	39	38	37	35
Jersey	44	50	54	51	46	43	43	42	39	37	33	33
Morocco	19	29	43	51	50	48	46	45	42	39	40	40
Guernsey	40	45	43	44	43	37	48	40	39	41	38	33
Malta	33	40	47	44	45	42	41	40	40	38	38	37
Caribbean Netherlands	27	24	45	36	41	36	47	46	48	49	40	39
United States	44	48	52	47	42	38	36	36	36	33	33	32
Curaçao	28	42	43	43	46	37	48	38	35	39	36	40
Georgia	18	23	32	38	43	45	44	44	42	46	43	47
Aruba	43	49	51	42	39	38	38	37	34	32	31	30
Isle of Man	33	39	49	44	43	38	36	38	36	36	35	34
St. Helena	30	35	35	32	36	37	37	40	41	41	43	46
Luxembourg	33	39	43	40	40	38	37	37	36	35	35	35
Kosovo	27	34	42	41	42	39	38	38	36	36	35	37
Western Sahara	8	5	45	46	48	48	42	39	38	39	40	39
Iceland	37	39	48	43	40	37	36	34	32	32	30	29
Turks & Caicos Islands	13	50	49	30	35	39	29	30	40	37	33	39
Brunei	27	31	42	39	39	37	37	35	35	33	33	32
Maldives	19	34	40	39	41	36	35	36	35	36	34	34
Puerto Rico	31	37	42	40	39	35	34	34	33	32	32	30
San Marino	30	45	35	29	31	27	34	39	32	32	46	37
St. Martin	0	76	50	34	0	39	36	29	38	47	36	31
Israel	25	29	35	40	38	38	33	38	36	35	34	33
Estonia	29	35	40	39	39	35	35	34	33	32	31	30
Malaysia	24	27	36	37	37	37	36	35	36	34	33	33
Switzerland	26	33	40	37	36	35	35	34	33	32	32	31
Netherlands	28	34	40	38	37	33	34	33	32	32	31	31
Slovenia	28	34	41	40	38	34	34	33	31	30	30	29
North Macedonia	26	31	36	35	36	33	32	34	33	33	32	32
U.S. Virgin Islands	33	53	48	35	39	28	27	26	25	24	23	25
United Kingdom	30	35	39	37	35	30	30	31	30	29	29	28
Faroe Islands	16	54	42	31	29	25	33	32	32	27	29	27
Romania	22	27	36	36	37	33	32	33	30	31	30	30
Portugal	22	29	35	36	34	32	32	31	30	29	28	28
Latvia	23	26	34	32	32	32	33	32	31	31	29	30
Albania	21	25	30	30	33	32	32	33	32	32	32	32
Bhutan	15	17	29	31	40	35	34	32	33	33	32	32
St. Kitts & Nevis	33	36	37	0	0	36	35	51	36	39	28	31
Benin	19	27	33	30	33	34	32	31	30	28	27	27
Guadeloupe	17	23	38	36	35	33	29	30	29	27	27	27
St. Lucia	23	29	31	33	34	29	29	30	28	29	26	26
Liechtenstein	11	27	35	49	32	22	35	32	28	27	24	25
Bahrain	21	27	33	33	34	30	30	29	27	26	26	25
Norway	24	27	32	31	30	30	29	29	27	27	26	27
Dominica	28	15	27	36	42	38	25	33	21	28	24	19
Bahamas	27	31	34	30	29	27	27	27	25	26	26	25
Armenia	13	19	28	29	31	29	31	32	30	31	29	30
Laos	22	26	30	30	30	28	27	27	27	28	28	28
Thailand	22	25	30	28	30	29	29	29	27	27	27	25
British Virgin Islands	31	39	30	31	26	25	25	24	26	24	18	29
Trinidad & Tobago	26	29	31	29	27	26	25	25	25	24	24	24
Mauritius	17	20	31	30	29	28	28	27	26	26	26	26
Belgium	18	23	31	29	28	27	27	27	26	25	25	26
Lithuania	20	24	30	28	29	27	27	27	26	25	24	24
Ireland	25	28	31	31	27	25	25	25	24	22	23	23
Grenada	20	26	34	27	27	28	26	21	29	23	22	25
Jamaica	19	25	30	29	28	27	26	25	24	26	24	23
Barbados	28	35	32	28	27	23	25	23	22	21	21	20
Antigua & Barbuda	12	13	25	25	25	24	32	31	28	30	28	31
Pakistan	16	17	26	27	28	28	28	28	27	27	26	26
Burundi	39	25	34	26	29	27	21	23	20	25	15	19
Réunion	12	18	32	29	28	29	27	28	26	26	24	23
Turkey	22	27	28	26	28	27	27	25	24	23	22	21
France	18	21	26	26	26	25	25	25	26	24	23	24
Qatar	20	23	28	27	27	25	24	25	23	22	22	22
Panama	23	24	28	27	26	25	25	24	23	22	21	20
Cuba	27	28	31	28	26	24	23	22	20	20	18	17
Sweden	17	23	29	26	26	24	24	24	23	22	22	22
French Guiana	11	20	37	35	22	24	27	25	21	21	21	18
Rwanda	27	26	27	25	26	24	22	22	20	21	21	21
Indonesia	12	14	29	28	28	26	26	24	23	24	23	23
Austria	19	21	25	29	25	24	24	22	22	23	23	21
Belize	18	21	27	27	22	22	22	24	23	23	23	23
Greenland	23	24	33	45	22	34	0	27	12	16	12	26
Croatia	19	22	27	25	25	24	23	22	21	20	21	21
Brazil	13	17	24	26	26	24	24	24	24	23	22	22
Myanmar (Burma)	10	15	22	23	24	24	24	25	24	25	25	27
Moldova	14	18	23	22	23	25	24	24	23	24	23	24
Madagascar	15	14	20	20	23	24	24	24	25	25	25	26
Spain	19	23	26	25	23	23	22	21	21	20	19	19
Cambodia	13	16	19	20	22	23	24	24	23	25	24	25
Sri Lanka	9	13	20	23	26	23	23	24	23	24	24	25
Kuwait	17	20	25	25	25	23	22	21	20	20	20	19
Bulgaria	16	20	24	23	24	22	22	22	20	20	20	23
Denmark	16	20	24	22	24	22	24	21	21	20	21	20
Costa Rica	17	19	25	25	24	22	22	22	21	20	19	19
Martinique	13	18	23	24	24	21	21	21	22	23	22	22
Botswana	15	18	22	23	23	21	23	23	22	22	21	21
South Africa	16	18	23	23	23	21	21	20	20	20	19	19
Italy	13	17	22	22	23	22	22	21	20	20	20	21
Tunisia	7	11	21	23	24	24	23	23	21	22	21	21
Montenegro	14	17	20	19	20	20	21	21	21	21	21	21
Argentina	18	20	23	21	21	20	20	19	19	18	17	16
Russia	12	14	19	20	20	20	20	23	21	20	21	19
Serbia	13	16	22	21	22	20	20	19	18	19	19	20
Togo	11	18	21	21	22	20	19	20	19	18	20	19
Ukraine	11	13	18	18	19	20	21	21	20	21	21	22
Czechia	16	19	20	20	19	19	19	20	19	18	18	18
New Caledonia	11	17	18	23	15	19	24	22	20	14	20	19
Suriname	13	14	22	21	21	18	20	20	20	17	18	16
Ethiopia	8	12	15	17	19	20	21	22	21	20	20	21
Germany	15	17	21	20	20	18	18	18	17	17	17	18
Ghana	9	12	16	16	18	22	21	21	20	20	20	20
Uruguay	12	14	20	20	20	19	20	19	18	18	17	17
Hungary	13	16	20	18	19	18	19	19	19	17	17	16
El Salvador	13	15	22	21	20	19	18	18	17	17	16	15
Zimbabwe	13	16	21	21	20	19	18	18	17	16	16	15
Namibia	12	15	20	21	21	19	19	18	17	17	16	15
Greece	14	16	19	19	19	18	18	18	16	17	17	17
Slovakia	14	17	21	20	20	18	17	17	16	16	15	15
Finland	16	19	21	17	20	18	17	16	15	15	15	16
Djibouti	9	16	18	10	17	27	19	21	17	17	15	17
Japan	14	15	16	16	16	16	18	18	18	19	18	18
Dominican Republic	13	16	19	19	19	17	17	16	15	15	15	14
Northern Mariana Islands	0	18	0	17	32	15	20	23	25	8	18	18
Belarus	8	10	15	16	18	18	18	18	19	17	17	19
Guyana	10	13	15	15	18	18	18	16	17	17	16	18
Kenya	10	12	16	16	17	17	17	17	17	17	17	17
Nepal	9	12	18	18	18	17	17	16	16	16	15	16
Chile	11	13	17	18	18	17	17	16	16	15	15	15
Azerbaijan	9	13	16	16	16	17	17	17	16	16	16	16
Fiji	11	16	20	17	16	14	17	16	16	14	13	14
Colombia	11	11	15	17	17	16	17	16	17	16	15	15
Afghanistan	9	12	16	17	17	16	14	16	16	15	15	14
Algeria	5	8	17	18	18	16	16	15	15	15	16	15
Oman	10	13	16	16	16	15	16	15	15	14	14	14
Jordan	10	12	16	17	17	16	15	15	14	14	13	14
Mexico	10	12	17	17	16	14	15	14	15	14	13	14
Eswatini	13	14	14	13	14	16	13	14	16	15	13	12
Burkina Faso	13	16	16	16	15	13	13	14	12	13	13	12
Côte d'Ivoire	8	11	14	15	16	15	15	14	14	14	14	14
Seychelles	0	0	25	20	11	21	12	11	10	19	21	14
Peru	11	12	14	15	16	15	14	14	14	13	13	12
Vietnam	13	14	14	14	15	14	14	13	13	13	13	13
Paraguay	10	11	15	14	14	14	14	14	14	14	14	13
Cameroon	6	10	14	15	15	14	15	15	14	14	14	14
Palestine	9	10	14	15	15	14	14	14	13	13	12	13
Poland	9	12	15	15	15	14	13	14	13	12	12	12
Bosnia & Herzegovina	7	10	14	13	14	14	14	14	14	14	13	14
Honduras	8	10	16	15	15	15	14	13	13	12	12	12
Ecuador	8	11	16	15	15	14	13	14	12	13	12	12
Haiti	7	8	14	13	16	15	14	15	14	13	13	12
St. Vincent & Grenadines	15	0	10	12	11	11	12	19	15	15	14	19
Kyrgyzstan	4	7	13	13	14	14	15	15	14	14	14	14
Uzbekistan	4	5	10	11	14	15	16	15	15	15	15	15
Equatorial Guinea	29	20	0	13	0	10	16	15	18	17	11	0
Kazakhstan	7	8	12	12	13	13	15	13	14	13	13	13
Iran	8	9	12	12	13	13	13	14	13	13	13	13
Cape Verde	10	6	12	13	11	15	16	14	13	13	10	12
India	9	11	14	14	14	13	13	12	12	11	11	11
Senegal	7	9	13	13	13	13	13	13	13	13	12	12
Bolivia	8	9	13	14	14	13	12	13	12	12	11	11
Uganda	12	11	12	13	13	12	12	11	11	11	11	12
Guatemala	7	10	13	14	13	12	12	12	11	11	11	10
Gambia	0	12	18	11	9	14	12	13	10	11	10	11
Papua New Guinea	11	7	14	12	13	11	11	8	11	9	11	12
Nicaragua	7	9	12	13	12	12	11	11	10	10	10	10
Somalia	4	9	8	11	13	12	12	12	11	11	11	12
Angola	6	9	11	11	14	11	11	10	10	10	10	11
Bangladesh	7	8	11	11	11	10	10	11	11	11	10	12
Gabon	4	9	8	10	11	11	11	11	11	11	11	11
Mozambique	6	6	9	12	11	10	11	11	10	11	11	10
Iraq	5	5	10	12	12	11	10	10	10	10	10	10
Tajikistan	3	7	8	10	10	10	11	11	11	11	11	11
Libya	4	5	10	10	11	11	11	11	10	10	10	9
Saudi Arabia	7	9	10	11	11	10	10	9	8	8	8	8
Tanzania	7	9	10	10	10	10	9	9	9	9	8	8
Zambia	5	7	11	10	10	9	9	9	9	9	9	9
Congo - Brazzaville	12	8	6	6	9	9	8	8	9	9	9	7
Malawi	5	6	6	7	8	10	9	11	10	8	9	8
Liberia	0	7	5	7	10	8	11	9	11	9	9	8
Sudan	4	4	6	8	9	9	9	9	9	8	8	8
Egypt	4	5	8	9	9	8	8	8	8	8	8	8
Mauritania	0	2	9	7	8	8	8	8	9	9	11	11
Turkmenistan	4	5	8	8	9	8	9	8	8	8	8	7
Timor-Leste	11	6	9	7	5	0	8	13	8	8	5	7
Sierra Leone	5	7	8	6	8	8	9	8	6	8	7	7
Niger	3	4	8	7	6	7	7	11	7	7	8	8
Syria	4	4	7	7	7	7	8	7	7	7	7	7
Lesotho	3	8	5	7	7	7	4	7	7	3	10	11
Mali	3	4	3	5	5	6	7	6	6	6	6	6
Congo - Kinshasa	3	4	4	5	5	5	5	5	6	5	5	5
Guinea	4	1	6	5	5	4	4	4	5	4	5	5
Yemen	2	3	4	5	5	4	4	4	4	5	5	5

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Release date

November 2022

More information

Region

Worldwide

Survey time period

December 2021 to November 2022

Special properties

Figures concern the previous 12 months, i.e. "Aug 2022" refers to the period from August 2021 to August 2022

Supplementary notes

The source adds the following: "values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this term. A higher value means a higher proportion of all queries, not a higher absolute query count. So a tiny country where 80% of the queries are for "bananas" will get twice the score of a giant country where only 40% of the queries are for "bananas"."

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