The share of advertising revenue from the digital and over-the-top (OTT) market is projected to be 39 percent in the financial year 2021. It was forecast that advertising revenue from the digital and OTT sector will surpass that from television in the financial years 2021 and 2022. Digital and OTT media platforms have become popular after the lockdown of cinemas and theatres across the country.
Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment
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RBSA Advisors. (July 8, 2021). Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors. "Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment ." Chart. July 8, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors. (2021). Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors. "Advertising Revenue Distribution of The Media and Entertainment Sector in India from Financial Year 2016 to 2020, with Forecasts up to Financial Year 2022, by Segment ." Statista, Statista Inc., 8 Jul 2021, https://www.statista.com/statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors, Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment Statista, https://www.statista.com/statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/ (last visited December 21, 2024)
Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment [Graph], RBSA Advisors, July 8, 2021. [Online]. Available: https://www.statista.com/statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
