In 2023, arts, entertainment, and media contributed 14 percent of the podcast advertising revenue in the United States. Financial services ranked as the second leading industry, with a 13 percent share in the U.S. podcast ad revenue that year.
Distribution of podcast advertising revenue in the United States in 2023, by industry category
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Share of ad revenue
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IAB (U.S.). (May 9, 2024). Distribution of podcast advertising revenue in the United States in 2023, by industry category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1265778/distribution-podcast-advertising-usa-industry/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States in 2023, by industry category ." Chart. May 9, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1265778/distribution-podcast-advertising-usa-industry/
IAB (U.S.). (2024). Distribution of podcast advertising revenue in the United States in 2023, by industry category . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1265778/distribution-podcast-advertising-usa-industry/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States in 2023, by Industry Category ." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1265778/distribution-podcast-advertising-usa-industry/
IAB (U.S.), Distribution of podcast advertising revenue in the United States in 2023, by industry category Statista, https://www.statista.com/statistics/1265778/distribution-podcast-advertising-usa-industry/ (last visited August 24, 2024)
Distribution of podcast advertising revenue in the United States in 2023, by industry category [Graph], IAB (U.S.), May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1265778/distribution-podcast-advertising-usa-industry/