Most popular social media apps in Japan 2023, based on app revenue

Published by Statista Research Department, Aug 1, 2024
The video-sharing app Nico Nico Douga generated an app revenue of almost 17.7 million U.S. dollars in Japan in 2023, which made it the leading social network app during that year. It was followed by the matchmaking app Marrish and the microblogging app X (formerly known as Twitter).

Leading social network apps in Japan in 2023, based on app revenue (in million U.S. dollars)

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Release date

January 2024

Region

Japan

Survey time period

January to December 2023

Special properties

in-app purchase (IAP) revenue reduced by platform fees and inclusive taxes; iPhone/iPad App Store and Google Play

Supplementary notes

*Only App Store.

1 U.S. dollar equals 141.03 Japanese yen or 0.91 euros as of January 2024.
Values have been rounded.

Release date given here is the date of data access.

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Statistics on " Social media usage in Japan "

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Overview

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Penetration rates of major services

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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User behavior

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Influencers

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Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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