Terrestrial TV ad sales revenue in South Korea 2016-2024

Published by Statista Research Department, Feb 8, 2024
In 2022, advertising on terrestrial TV in South Korea achieved a total revenue of around 1.38 trillion South Korean won. This represents an increase from the previous years, and stops a trend of decline. However, spending is expected to drop over the next two years.

Sales revenue for advertising on terrestrial TV in South Korea from 2016 to 2022 with forecasts up to 2024 (in trillion South Korean won)

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Release date

January 2024

Region

South Korea

Survey time period

2016 to 2022

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.75 U.S. dollars or 0.69 euro as of February 2024.

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