Changes in use of words related to love during COVID-19 in India 2020

Published by
Manya Rathore,
Aug 24, 2023
A 2020 survey conducted among Indians aged between 18 and 35 revealed that the linkage between love and certain negative words saw an increase during the COVID-19 pandemic, with the use of 'difficult', 'anxiety', and 'frustrating' spiking by respectively 25 percent, 20 percent and 15 percent. On the other hand, positive words associated with romance witnessed a noticeable decline in usage, such as a respective 14 percent and 23 percent drop for 'chemistry' and 'being together'.

Changes in usage of selected words associated with love during COVID-19 lockdown in India in 2020

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Release date

2021

Region

India

Survey time period

December 2020

Number of respondents

1,199 respondents

Age group

18 to 35

Special properties

young man and women living in metros and non-metros

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