As of July 2021, approximately seven percent of people surveyed in Brazil trusted none of the news brands listed by the source. More than half – 51 percent – of respondents trusted some but not necessarily all or most of the brands asked about in that country.
Distribution of the audience in Brazil as of July 2021, by trust in news brands
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Share of respondents
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The source divided the respondents into three groups: "the 'generally untrusting' (who trust information from a below-average number of brands in their country), the 'generally trusting' (who trust information from an above-average number of brands), and the 'selectively trusting' (those in between, who trust some but not necessarily all or most of the brands asked about in their country). [...] Respondents were asked about 15 news brands in each country and ranked according to the number of brands they said they trusted 'somewhat' or 'completely'. Those below the 30th percentile for their country were classified as 'generally untrusting' and those above the 70th percentile were classified as 'generally trusting'."
This question was phrased by the source as follows: "Generally speaking, to what extent do you trust information from the following sources?"
The source does not specify the age of the respondents.
Percentage points exceeding 100 percent are probably due to rounding.
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Reuters Institute for the Study of Journalism. (September 9, 2021). Distribution of the audience in Brazil as of July 2021, by trust in news brands [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1265320/audience-trust-news-brands-brazil/
Reuters Institute for the Study of Journalism. "Distribution of the audience in Brazil as of July 2021, by trust in news brands." Chart. September 9, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1265320/audience-trust-news-brands-brazil/
Reuters Institute for the Study of Journalism. (2021). Distribution of the audience in Brazil as of July 2021, by trust in news brands. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1265320/audience-trust-news-brands-brazil/
Reuters Institute for the Study of Journalism. "Distribution of The Audience in Brazil as of July 2021, by Trust in News Brands." Statista, Statista Inc., 9 Sep 2021, https://www.statista.com/statistics/1265320/audience-trust-news-brands-brazil/
Reuters Institute for the Study of Journalism, Distribution of the audience in Brazil as of July 2021, by trust in news brands Statista, https://www.statista.com/statistics/1265320/audience-trust-news-brands-brazil/ (last visited July 22, 2024)
Distribution of the audience in Brazil as of July 2021, by trust in news brands [Graph], Reuters Institute for the Study of Journalism, September 9, 2021. [Online]. Available: https://www.statista.com/statistics/1265320/audience-trust-news-brands-brazil/
