Between January and October, 2020, interstitial ads on Android apps reported the highest conversion rate, with close to 22 percent of all purchases. By comparison, interstitial ads on iOS app reportedly saw a 14.3 percent conversion rate. Video ads appear to perform better on iOS, with almost double the conversions acquired with this same ad format on Android.
Conversion rate of selected in-app advertising formats from January to October 2020, by platform
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Conversion rate of selected in-app advertising formats from January to October 2020, by platform
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DIW. (February 5, 2021). Conversion rate of selected in-app advertising formats from January to October 2020, by platform [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1265304/conversion-rate-in-app-ads-platform/
DIW. "Conversion rate of selected in-app advertising formats from January to October 2020, by platform." Chart. February 5, 2021. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1265304/conversion-rate-in-app-ads-platform/
DIW. (2021). Conversion rate of selected in-app advertising formats from January to October 2020, by platform. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1265304/conversion-rate-in-app-ads-platform/
DIW. "Conversion Rate of Selected In-app Advertising Formats from January to October 2020, by Platform." Statista, Statista Inc., 5 Feb 2021, https://www.statista.com/statistics/1265304/conversion-rate-in-app-ads-platform/
DIW, Conversion rate of selected in-app advertising formats from January to October 2020, by platform Statista, https://www.statista.com/statistics/1265304/conversion-rate-in-app-ads-platform/ (last visited April 23, 2025)
Conversion rate of selected in-app advertising formats from January to October 2020, by platform [Graph], DIW, February 5, 2021. [Online]. Available: https://www.statista.com/statistics/1265304/conversion-rate-in-app-ads-platform/
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