In-app advertising conversion rate worldwide 2020, by platform

Published by Statista Research Department, Nov 18, 2024
Between January and October, 2020, interstitial ads on Android apps reported the highest conversion rate, with close to 22 percent of all purchases. By comparison, interstitial ads on iOS app reportedly saw a 14.3 percent conversion rate. Video ads appear to perform better on iOS, with almost double the conversions acquired with this same ad format on Android.

Conversion rate of selected in-app advertising formats from January to October 2020, by platform

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Release date

February 2021

Region

Worldwide

Survey time period

January 1 to October 31, 2020

Number of respondents

1,796 apps

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