SVOD unpaid access India 2024

Published by
Tanushree Basuroy,
Sep 4, 2024

Upon being asked if they still accessed streaming service providers without having a subscription in a 2024 Rakuten Insight survey, over 60 percent of respondents in India denied using them. Meanwhile, seven percent of the remaining respondents claimed to have accessed the account using other means.

Share of consumers who accessed video streaming platforms without subscription in India as of June 2024

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Release date

September 2024

Region

India

Survey time period

13 to 30 June, 2024

Number of respondents

22,444 respondents

Age group

16 years and older

Special properties

Female respondents: 9,594; male respondents: 12,850.

Supplementary notes

The question asked in the survey was "[If you do not subscribe to any video streaming service providers], do you still use these services?

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