Advertising spending growth rate in South Korea 2012-2024

Published by Statista Research Department, Apr 22, 2024
In 2022, advertising expenditure in South Korea increased by 1.2 percent compared to the previous year. Though this indicates recovery from the negative growth of 2020, spending is expected to fall sharply in 2023.

Total advertising expenditure growth rate in South Korea from 2012 to 2022 with forecasts up to 2024

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Release date

January 2024

Region

South Korea

Survey time period

2012 to 2022

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Forecast.

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