Mobile apps average response rate 2020, by app category

Published by Laura Ceci, Sep 29, 2021
In 2020, the average response rate from consumers to in-app interactions was 92 percent, meaning that in-app inputs sent to users performed an action on the app following the input received. Banking and food services apps saw a 97 percent in-app response rate, while mobile gaming apps reported the lowest response rates in the examined period.

Consumers responses to mobile apps inputs in 2020, by app category

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Source

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Release date

March 2021

Region

Worldwide

Survey time period

January to December, 2020

Special properties

iOS and Android

Supplementary notes

According to the source: "The data in this report is from 1,000 iOS and Android apps with 5,000+ active users [...] Data was gathered from over a billion app installs. All apps included in the data are Apptentive customers. All data for Android apps are global. Ratings data for iOS apps are US-only"

The source defines the average response rate to in-app interactions as the rate of consumers "who were interacted with and responded to the brand's outreach."

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