In 2022, the average interaction rate on all app categories was 28 percent, while apps in the utilities segment outperformed the greater interaction trend, reaching 50 percent engagement rate between brands and users. In the business services category, users' engagement with apps reached 42 percent interaction rate with brands.
Brand interaction sent to consumers by mobile apps in 2022, by app category
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Alchemer. (April 27, 2023). Brand interaction sent to consumers by mobile apps in 2022, by app category [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1265213/app-interaction-rate-by-category/
Alchemer. "Brand interaction sent to consumers by mobile apps in 2022, by app category." Chart. April 27, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1265213/app-interaction-rate-by-category/
Alchemer. (2023). Brand interaction sent to consumers by mobile apps in 2022, by app category. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1265213/app-interaction-rate-by-category/
Alchemer. "Brand Interaction Sent to Consumers by Mobile Apps in 2022, by App Category." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/1265213/app-interaction-rate-by-category/
Alchemer, Brand interaction sent to consumers by mobile apps in 2022, by app category Statista, https://www.statista.com/statistics/1265213/app-interaction-rate-by-category/ (last visited December 03, 2024)
Brand interaction sent to consumers by mobile apps in 2022, by app category [Graph], Alchemer, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/1265213/app-interaction-rate-by-category/
