Mobile apps average interaction rate 2022, by app category

Published by Laura Ceci, Dec 10, 2024
In 2022, the average interaction rate on all app categories was 28 percent, while apps in the utilities segment outperformed the greater interaction trend, reaching 50 percent engagement rate between brands and users. In the business services category, users' engagement with apps reached 42 percent interaction rate with brands.

Brand interaction sent to consumers by mobile apps in 2022, by app category

CharacteristicAverage interaction rate
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Showing entries 1 to 11 (11 entries in total)
Statistic: Brand interaction sent to consumers by mobile apps in 2022, by app category

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Release date

April 2023

Region

Worldwide

Survey time period

2022

Special properties

iOS and Android

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