As reported in a 2024 survey on video streaming services by Rakuten Insight, about 46 percent of respondents in India stated that they subscribed to only one video streaming platform. While one half of this group shared the subscription with the family or friends, the other paid the full price. Respondents with multiple subscriptions accounted for 40 percent.
September 2024
India
13 to 30 June, 2024
22,444 respondents
16 years and older
Female respondents: 9,594; male respondents: 12,850.
The question asked in the survey was "[If you subscribe to any video streaming service providers], how many subscriptions to such services do you have?"
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Overview
Subscription video-on-demand
Ad-supported video streaming
Transactional video-on-demand
Hybrid video streaming
Virtual multichannel video programming distributors
Consumer behavior
Content
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
