As reported by a 2021 survey on video streaming services in India, about 51 percent of respondents stated that they subscribed to only one video streaming platform. On the other hand, 16 percent respondents stated that they subscribed to multiple services such as these while paying the full subscription.
Share of consumers who subscribed to one or more video streaming platforms in India as of May 2021
Characteristic
Share of respondents
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Female respondents: 12,466; male respondents: 24,399.
Supplementary notes
The question asked in the survey was "[If you subscribe to any video streaming service providers], how many subscriptions to such services do you have?"
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Rakuten Insight. (August 13, 2021). Share of consumers who subscribed to one or more video streaming platforms in India as of May 2021 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight. "Share of consumers who subscribed to one or more video streaming platforms in India as of May 2021." Chart. August 13, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight. (2021). Share of consumers who subscribed to one or more video streaming platforms in India as of May 2021. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight. "Share of Consumers Who Subscribed to One or More Video Streaming Platforms in India as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight, Share of consumers who subscribed to one or more video streaming platforms in India as of May 2021 Statista, https://www.statista.com/statistics/1265203/india-number-of-svod-subscriptions/ (last visited July 23, 2024)
Share of consumers who subscribed to one or more video streaming platforms in India as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1265203/india-number-of-svod-subscriptions/