Leading mobile app user acquisition campaign actions 2022

Published by Laura Ceci, Nov 12, 2024
According to a 2022 survey of app developers worldwide, approximately 70 percent of respondents increased their budget size for user acquisition campaigns. Increasing in reach and geographies to acquire new users also appeared to be a popular strategy among app developers, with 58 percent of respondents indicating they did so for their latest user acquisition campaigns. Shifting the focus on a different format used also appeared to be popular: 56 percent of app developers reported shifting towards the video format.

Share of mobile app developers taking selected actions in user acquisition campaigns as of 2nd quarter 2022

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Release date

September 2022

Region

Worldwide

Survey time period

Q1 and Q2 2022

Number of respondents

142 respondents

Special properties

app devlopers, publishers, and marketers

Supplementary notes

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Statistics on " Mobile apps in Indonesia "

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Other statistics that may interest you Mobile apps in Indonesia

Overview

6

Key trends

5

Social media apps

6

Mobile gaming

6

Food delivery

5

Ride-hailing

6

Dating

8

Further related statistics

20

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