Apple SKAdNetwork adoption rates for global app developers worldwide 2021

Published by Laura Ceci, Oct 4, 2023
According to a 2021 survey of app developers worldwide, 45 percent of respondents from companies with up to 50 employees were not using Apple's attribution APIs SKAdNetwork, but planned to do so soon. By comparison, 60 percent of app publishers with more than 50 employees had already adopted the new privacy changes. Only 19 percent of the larger app publishers surveyed were not using them and were not planning to in the future.

App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size

CharacteristicCompanies with up to 50 employeesCompanies with more than 50 employees
Yes 34% 59%
Not yet, but we plan to soon 45% 22%
We do not plan on using SKAdNetwork 21% 19%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents34%34%45%45%21%21%59%59%22%22%19%19%Companies with up to 50 employeesCompanies with more than 50 employeesYesNot yet, but we plan to soonWe do not plan on using SKAdNetwork
0%10%20%30%40%50%60%70%

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Source

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Release date

November 2021

Region

Worldwide

Survey time period

2021

Number of respondents

300+ app developers

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

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