According to a 2022 survey of app developers, publishers, and marketers worldwide, geography was the key targeting parameter for user acquisition campaigns, with 54 percent of respondents identifying insights on this parameter as key. Information on users' operating systems ranked second, with 52 percent of respondents identifying insights on this parameter as key to their user acquisition campaigns' success.
Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022
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Digital Turbine. (September 2, 2022). Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine. "Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022." Chart. September 2, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine. (2022). Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine. "Targeting Parameters Used for Mobile App User Acquisition According to App Developers Worldwide as of 2nd Quarter 2022." Statista, Statista Inc., 2 Sep 2022, https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine, Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/ (last visited December 22, 2024)
Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph], Digital Turbine, September 2, 2022. [Online]. Available: https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
