Leading targeting criteria for global mobile app user acquisition 2022

Published by Laura Ceci, Nov 12, 2024
According to a 2022 survey of app developers, publishers, and marketers worldwide, geography was the key targeting parameter for user acquisition campaigns, with 54 percent of respondents identifying insights on this parameter as key. Information on users' operating systems ranked second, with 52 percent of respondents identifying insights on this parameter as key to their user acquisition campaigns' success.

Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022

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Statistic: Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022

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Release date

September 2022

Region

Worldwide

Survey time period

Q1 and Q2 2022

Number of respondents

142 respondents

Special properties

app devlopers, publishers, and marketers

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Christof Baron

Christof Baron
CEO, MindShare Germany

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