According to a survey of app developers, publishers, and marketers conducted between the first and the second quarter 2022 worldwide, cost per install was the most used pricing model to acquire new users, with almost six in 10 respondents indicating this pricing solution as their first choice. Cost per action, or CPA impressions, was the second most used pricing strategy for user acquisition, with 35 percent of respondents choosing this option.
Pricing models for user acquisition campaigns according to app developers worldwide as of 2nd quarter 2022
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Digital Turbine. (September 2, 2022). Pricing models for user acquisition campaigns according to app developers worldwide as of 2nd quarter 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1265036/user-acquisition-campaign-pricing-methods/
Digital Turbine. "Pricing models for user acquisition campaigns according to app developers worldwide as of 2nd quarter 2022." Chart. September 2, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1265036/user-acquisition-campaign-pricing-methods/
Digital Turbine. (2022). Pricing models for user acquisition campaigns according to app developers worldwide as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1265036/user-acquisition-campaign-pricing-methods/
Digital Turbine. "Pricing Models for User Acquisition Campaigns According to App Developers Worldwide as of 2nd Quarter 2022." Statista, Statista Inc., 2 Sep 2022, https://www.statista.com/statistics/1265036/user-acquisition-campaign-pricing-methods/
Digital Turbine, Pricing models for user acquisition campaigns according to app developers worldwide as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1265036/user-acquisition-campaign-pricing-methods/ (last visited December 22, 2024)
Pricing models for user acquisition campaigns according to app developers worldwide as of 2nd quarter 2022 [Graph], Digital Turbine, September 2, 2022. [Online]. Available: https://www.statista.com/statistics/1265036/user-acquisition-campaign-pricing-methods/
