Most effective ad formats for mobile app user acquisition worldwide 2022

Published by Statista Research Department, Mar 13, 2024
According to a 2022 survey of app developers worldwide, full-screen video ads were considered the most effective ads to acquire new app users, with 51 percent of respondents signaling this format. Social video ads ranked second, with 46 percent of respondents reporting them as the most effective ad formats for app user acquisition. In-feed video ads ranked third, with 41 percent of app developers finding them effective to gain new users.

Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022

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Showing entries 1 to 13 (15 entries in total)
Statistic: Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022

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Release date

September 2022

Region

Worldwide

Survey time period

Q1 and Q2 2022

Number of respondents

142 respondents

Special properties

among app developers, publishers, and marketers

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