Most effective ad formats for mobile app user acquisition worldwide 2022

Published by Statista Research Department, Mar 13, 2024
According to a 2022 survey of app developers worldwide, full-screen video ads were considered the most effective ads to acquire new app users, with 51 percent of respondents signaling this format. Social video ads ranked second, with 46 percent of respondents reporting them as the most effective ad formats for app user acquisition. In-feed video ads ranked third, with 41 percent of app developers finding them effective to gain new users.

Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2022

Region

Worldwide

Survey time period

Q1 and Q2 2022

Number of respondents

142 respondents

Special properties

among app developers, publishers, and marketers

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile marketing and advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile marketing and advertising worldwide

Overview

7

Segments

4

Metrics

8

Risks & ad fraud

5

Audience

8

Further related statistics

20

Further Content: You might find this interesting as well

Statistics

Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideMobile payments with digital walletsMobile gaming market worldwideMobile social media worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.