Google Pay use per country 2024

Google Pay was used more often for in-store payments in both India and Poland than in either the United States or the UK in early 2024. This reveals itself when comparing two questions from Statista's Consumer Insights as eight out of 10 consumers from India replied they had used Google Pay. India ranks within the top three of countries in the world with the highest penetration of proximity mobile payments.

How many people use Google Pay?

Google's mother company Alphabet does not share user figures of Google Pay. This is because the company does not charge transaction fees, except in the United States when clients transfer money from a Google Pay account to a bank account with a debit card. A 2022 forecast predicted the number of Google Pay users in the United States would grow by more than six million between 2022 and 2026. This prediction was from before May 2022, however. That month, Google announced it would replace Google Pay altogether with a resurrected Google Wallet app in 39 countries across the world, except the U.S., Singapore, and India.

Google Pay used more often on websites outside the United States

Website tracking focusing on payment technologies indicates Google Pay is used more often on websites from Canada, New Zealand or Ireland than on U.S. websites or platforms from Europe. Nearly four percent of merchants in Italy with at least one Payment Acceptance or Payment Processor technology up to August 2023 had Google Pay on their website. Websites from India ranked relatively low in this list, potentially indicating Google Pay is either used more as an offline payment method or that Google Pay is integrated within UPI in the country.

Google Pay usage either for online payments or at POS in various countries worldwide as of July 2024

Characteristic	Stores, restaurants or other POS	Online
India	82%	81%
Poland	37%	40%
United States	36%	32%
United Kingdom	35%	28%
Finland	33%	28%
South Africa	29%	31%
Canada	29%	30%
Australia	28%	30%
Italy	30%	24%
Spain	27%	24%
Germany	32%	18%
Sweden	23%	22%
France	25%	17%
Brazil	24%	17%
Switzerland	20%	20%
Austria	21%	16%
Netherlands	20%	16%
Mexico	0%	33%
Japan	4%	0%

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Release date

July 2024

More information

Region

Worldwide

Survey time period

July 3, 2023, to June 17, 2024

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

Internet users; Respondents who used online payment methods

Method of interview

Online survey

Supplementary notes

The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

The countries provided are part of the extended questionnaire within Statista's Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.

The source adds: "For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands."

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