According to a survey of consumers worldwide, when it came to in-app advertising formats, 43 percent of respondents indicated they were more likely to interact with rewarded video ads. Approximately 24 percent of the surveyed consumers reported they were likely to interact with playable ads, while roughly one in 10 respondents expected they would interact with in-app banner ads.
Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021
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AdColony. (March 4, 2021). Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony. "Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021." Chart. March 4, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony. (2021). Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony. "Share of Consumers Worldwide Who Were Likely to Interact with Selected In-app Advertising Formats as of 1st Quarter 2021." Statista, Statista Inc., 4 Mar 2021, https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
AdColony, Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 Statista, https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/ (last visited December 21, 2024)
Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 [Graph], AdColony, March 4, 2021. [Online]. Available: https://www.statista.com/statistics/1264974/in-app-ad-formats-interact/
