In-app ad formats consumers are likely to interact with 2021

According to a survey of consumers worldwide, when it came to in-app advertising formats, 43 percent of respondents indicated they were more likely to interact with rewarded video ads. Approximately 24 percent of the surveyed consumers reported they were likely to interact with playable ads, while roughly one in 10 respondents expected they would interact with in-app banner ads.

Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021

Characteristic	Share of respondents
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Release date

March 2021

More information

Region

Worldwide, North America

Survey time period

Q1 2021

Number of respondents

300 responses

Age group

14 years and older

Supplementary notes

According to the source, 74 percent of the survey respondents were from North America.

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