Goals of content marketing worldwide 2022

Published by Statista Research Department, Dec 10, 2024
During a November 2022 survey carried out among professionals involved in content marketing, 41 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customer was a target for 33 percent of respondents. An additional 38 percent of marketers were aiming to generate sales/revenue through that same marketing type.

Leading goals of using content in marketing worldwide as of November 2022

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Statistic: Leading goals of using content in marketing worldwide as of November 2022

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Release date

February 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

1,554 respondents

Special properties

84% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.

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