Hungary: radio advertising revenue 2019-2029

The revenue in the 'Traditional Radio' segment of the media market in Hungary was forecast to continuously increase between 2024 and 2029 by in total 17.9 million U.S. dollars (+24.25 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 91.69 million U.S. dollars and therefore a new peak in 2029.

Find further information concerning the indicator 'revenue change by market' in the 'games' segment of the media market in Canada and the revenue change in the 'traditional radio' segment of the media market in Poland.

The Statista Market Insights cover a broad range of additional markets.

Traditional radio advertising revenue in Hungary from 2019 to 2029 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Release date

June 2024

More information

Region

Hungary

Survey time period

2019 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Traditional radio refers to the broadcasting of audio content via radio frequency waves to reach listeners, typically through AM and FM stations. It encompasses the transmission of music, news, talk shows, and other programming to a wide audience, often in real-time. Traditional radio remains a popular medium for entertainment, information, and communication, offering diverse content tailored to different demographics and interests.

Structure:

The Traditional Radio market comprises revenue generated from advertising aired on AM and FM stations, serving as a vital platform for businesses to reach audiences through audio commercials and sponsorships. Additionally, Public Radio Licence Fees contribute to the market, supporting the operations of non-commercial radio stations that provide educational, cultural, and community-focused programming.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through purchases. Market numbers for Traditional Radio Advertising can also be found in the Audio Advertising market. Key players in the market are companies, such as iHeartMedia, Audacy Inc., and Cumulus Media Inc.

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