Luxury cosmetic brands with the best image in France 2021

Published by
Dominique Petruzzi,
Feb 13, 2024
As the birthplace of several of the most valuable luxury brands worldwide, France is a significant player in this market. Overall, French people appear to be deriving a certain sense of pride from this situation. Indeed, when looking at the luxury cosmetic brands with the best image among the national population, the top five brands are French, with Chanel at the top of the podium.

Luxury cosmetic brands perceived the most positively in France in 2021

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Source

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Release date

June 2021

Region

France

Survey time period

May 27, 2021 to May 27, 2021

Number of respondents

1,367 respondents

Age group

18 years and older

Special properties

People who purchased a luxury product in the last 12 months

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows:
"In general, which brands in the [X] universe do you have a positive/negative impression of?"

The source adds the following information:
Ranking based on 31 brands monitored in the luxury sector.
The score is expressed as % Positive Impression - % Negative Impression. For example 60% positive - 20% negative = +40. The impression is therefore a score that can vary from -100 to +100.

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