In 2023, the majority of website traffic was still generated by humans but bot traffic is steadily increasing. Fraudulent traffic through bad bot actors also exists at various levels of sophistication. In the education sector, most bad bots were considered simple, while in the marketing sector, the majority were considered moderate. In contrast, over 75 percent of bad bot traffic in the law and government industry was considered advanced.
Sophistication level of bad bots worldwide in 2023, by industry
Values may not add to 100 percent due to rounding. According to the source:
"
• SIMPLE Connecting from a single, ISP-assigned IP address, this type connects to sites using automated scripts, not browsers, and doesn’t self-report (masquerade) as being a browser.
• MODERATE Being more complex, this type uses “headless browser” software
hat simulates browser technology—including the ability to execute JavaScript.
• ADVANCED Producing mouse movements and clicks that fool even
sophisticated detection methods, these bad bots mimic human behavior and are
the most evasive. They use browser automation software, or malware installed
within real browsers, to connect to sites.
• ADVANCED PERSISTENT BOTS (APBs) APBs are a combination of moderate
and sophisticated bad bots. They tend to cycle through random IP addresses, enter through anonymous proxies and peer-to-peer networks, and are able to change their user agents. They use a mix of technologies and methods to evade detection while maintaining persistence on target sites."
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Imperva. (April 10, 2024). Sophistication level of bad bots worldwide in 2023, by industry [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1264644/bad-bot-sophistication-by-industry/
Imperva. "Sophistication level of bad bots worldwide in 2023, by industry." Chart. April 10, 2024. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1264644/bad-bot-sophistication-by-industry/
Imperva. (2024). Sophistication level of bad bots worldwide in 2023, by industry. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1264644/bad-bot-sophistication-by-industry/
Imperva. "Sophistication Level of Bad Bots Worldwide in 2023, by Industry." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1264644/bad-bot-sophistication-by-industry/
Imperva, Sophistication level of bad bots worldwide in 2023, by industry Statista, https://www.statista.com/statistics/1264644/bad-bot-sophistication-by-industry/ (last visited September 26, 2024)
Sophistication level of bad bots worldwide in 2023, by industry [Graph], Imperva, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1264644/bad-bot-sophistication-by-industry/