Since the first quarter of 2022, the number of Dafiti customers had been steadily decreasing. By the second quarter of 2024, the Global Fashion Group-owned e-commerce site reached a record low of four million active customers.
Number of Dafiti's active customers from 1st quarter 2022 to 2nd quarter 2024
(in millions)
Figures do not include active customers in Argentina.
The source refers to active customers as the number of customers who have purchased at least one item after cancellations, rejections, and returns in the last twelve months.
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Global Fashion Group. (August 14, 2024). Number of Dafiti's active customers from 1st quarter 2022 to 2nd quarter 2024 (in millions) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1264619/dafiti-cumulative-number-active-customers/
Global Fashion Group. "Number of Dafiti's active customers from 1st quarter 2022 to 2nd quarter 2024 (in millions)." Chart. August 14, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1264619/dafiti-cumulative-number-active-customers/
Global Fashion Group. (2024). Number of Dafiti's active customers from 1st quarter 2022 to 2nd quarter 2024 (in millions). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1264619/dafiti-cumulative-number-active-customers/
Global Fashion Group. "Number of Dafiti's Active Customers from 1st Quarter 2022 to 2nd Quarter 2024 (in Millions)." Statista, Statista Inc., 14 Aug 2024, https://www.statista.com/statistics/1264619/dafiti-cumulative-number-active-customers/
Global Fashion Group, Number of Dafiti's active customers from 1st quarter 2022 to 2nd quarter 2024 (in millions) Statista, https://www.statista.com/statistics/1264619/dafiti-cumulative-number-active-customers/ (last visited November 23, 2024)
Number of Dafiti's active customers from 1st quarter 2022 to 2nd quarter 2024 (in millions) [Graph], Global Fashion Group, August 14, 2024. [Online]. Available: https://www.statista.com/statistics/1264619/dafiti-cumulative-number-active-customers/
