A worldwide survey conducted in 2021 showed that e-commerce was the most effective sales channel for B2B companies in February 2021, according to B2B decision makers. While 41 percent of respondents chose e-commerce as the best channel to sell their company's products or services, only 37 percent said the same about in-person sales. Still, all three routes to market shown in this graph performed better than other sales channels such as phone, e-mail, and online chat sales.
Most effective route to market among B2B companies in February 2021
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McKinsey & Company. (March 16, 2021). Most effective route to market among B2B companies in February 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1264464/most-effective-b2b-route-to-market/
McKinsey & Company. "Most effective route to market among B2B companies in February 2021." Chart. March 16, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1264464/most-effective-b2b-route-to-market/
McKinsey & Company. (2021). Most effective route to market among B2B companies in February 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1264464/most-effective-b2b-route-to-market/
McKinsey & Company. "Most Effective Route to Market among B2b Companies in February 2021." Statista, Statista Inc., 16 Mar 2021, https://www.statista.com/statistics/1264464/most-effective-b2b-route-to-market/
McKinsey & Company, Most effective route to market among B2B companies in February 2021 Statista, https://www.statista.com/statistics/1264464/most-effective-b2b-route-to-market/ (last visited December 22, 2024)
Most effective route to market among B2B companies in February 2021 [Graph], McKinsey & Company, March 16, 2021. [Online]. Available: https://www.statista.com/statistics/1264464/most-effective-b2b-route-to-market/
