Compared to BMW, Tesla and Ford recorded a much lower online sentiment index score, at 48.73 and 45.45 respectively. That is to say, the ratio of positive to negative statements made by online users about these brands tended more towards negative statements in the fourth quarter of 2019. Toyota, Tesla's main competitor in terms of most valuable brands within the automotive sector worldwide in 2021, had an index score of 59.53.
Global online sentiment index for selected automotive brands in the 4th quarter of 2019
The index is based on a score of 100. The source specifies that "the leading brand receives a score of 100, and scores for all other brands are normalized against it."
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Brandwatch. (September 17, 2021). Global online sentiment index for selected automotive brands in the 4th quarter of 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1264247/global-online-sentiment-index-for-selected-automotive-brands/
Brandwatch. "Global online sentiment index for selected automotive brands in the 4th quarter of 2019." Chart. September 17, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1264247/global-online-sentiment-index-for-selected-automotive-brands/
Brandwatch. (2021). Global online sentiment index for selected automotive brands in the 4th quarter of 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1264247/global-online-sentiment-index-for-selected-automotive-brands/
Brandwatch. "Global Online Sentiment Index for Selected Automotive Brands in The 4th Quarter of 2019." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1264247/global-online-sentiment-index-for-selected-automotive-brands/
Brandwatch, Global online sentiment index for selected automotive brands in the 4th quarter of 2019 Statista, https://www.statista.com/statistics/1264247/global-online-sentiment-index-for-selected-automotive-brands/ (last visited December 21, 2024)
Global online sentiment index for selected automotive brands in the 4th quarter of 2019 [Graph], Brandwatch, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1264247/global-online-sentiment-index-for-selected-automotive-brands/