TUI: number of customers worldwide by market 2024

The number of TUI AG customers worldwide grew in 2024 over the previous year but remained below pre-pandemic levels. Between October 2023 and September 2024, the Central region, which includes TUI's tour operations and airlines in Germany, Austria, Poland, and Switzerland, recorded the highest number of customers, at roughly 7.8 million. Over the same period, the company's total number of customers exceeded 20 million.

Number of customers of TUI AG worldwide from 2017 to 2024, by market (in 1,000s)

Characteristic	Northern region	Central region	Western region
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Release date

December 2024

More information

Region

Worldwide

Survey time period

2017 to 2024

Special properties

fiscal year ending September 30

Supplementary notes

Number of customer in the Markets & Airlines segment. Figures prior to 2023 were previously published by the source. The source specifies that:

Northern region: comprises tour operator activities and airlines in the UK, Ireland, and the Nordics. This segment also included the Canadian strategic venture Sunwing, which sold its tour operation business in May 2023.
Central region: comprises the tour operators and airlines in Germany and the tour operator activities in Austria, Poland, and Switzerland. The tour operator in Italy was closed in 2020.
Western Region: comprises the tour operators and airlines in Belgium and the Netherlands, and the tour operator activities in France.
Hotels and resorts: includes hotels majority-owned by TUI, joint ventures with local partners, stakes in companies giving TUI significant influence, and hotels operated under management contracts.
Cruises: consists of the joint venture TUI Cruises, the former subsidiary Hapag-Lloyd Cruises, transferred to the joint venture TUI Cruises in July 2020, and Marella Cruises.
TUI Musement (previously Destination Experiences): delivers local services at TUI holiday destinations around the world.
All other segments: includes TUI business activities for the new markets, TUI AG's corporate center functions, the interim holdings, the group's real estate companies, and the Group's key tourism functions.