The beer producer Heineken Romania, a company that owns, among others, the beer brands Heineken, Ciuc, Golden Brau, Silva, Bucegi and Neumarkt, scored 29,321 gross rating points (GRP’30) on the commercial target in 2019. It was followed by Bergenbier S.A with 18.82 GRP.
TV advertising consumption of beer producers in Romania in 2019, by gross rating points*
* Based on Gross Rating Points (GRP’30), advertising customers buy TV commercials. GRP is negotiated and purchased at a cost (Cost Per Point - CPP) by each customer for each television. GRP is the single currency for trading TV advertising space.
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Forbes. (January 23, 2020). TV advertising consumption of beer producers in Romania in 2019, by gross rating points* [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes. "TV advertising consumption of beer producers in Romania in 2019, by gross rating points*." Chart. January 23, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes. (2020). TV advertising consumption of beer producers in Romania in 2019, by gross rating points*. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes. "Tv Advertising Consumption of Beer Producers in Romania in 2019, by Gross Rating Points*." Statista, Statista Inc., 23 Jan 2020, https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes, TV advertising consumption of beer producers in Romania in 2019, by gross rating points* Statista, https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/ (last visited November 23, 2024)
TV advertising consumption of beer producers in Romania in 2019, by gross rating points* [Graph], Forbes, January 23, 2020. [Online]. Available: https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
