The beer producer Heineken Romania, a company that owns, among others, the beer brands Heineken, Ciuc, Golden Brau, Silva, Bucegi and Neumarkt, scored 29,321 gross rating points (GRP’30) on the commercial target in 2019. It was followed by Bergenbier S.A with 18.82 GRP.
TV advertising consumption of beer producers in Romania in 2019, by gross rating points*
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Gross Rating Points
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* Based on Gross Rating Points (GRP’30), advertising customers buy TV commercials. GRP is negotiated and purchased at a cost (Cost Per Point - CPP) by each customer for each television. GRP is the single currency for trading TV advertising space.
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Forbes. (January 23, 2020). TV advertising consumption of beer producers in Romania in 2019, by gross rating points* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes. "TV advertising consumption of beer producers in Romania in 2019, by gross rating points*." Chart. January 23, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes. (2020). TV advertising consumption of beer producers in Romania in 2019, by gross rating points*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes. "Tv Advertising Consumption of Beer Producers in Romania in 2019, by Gross Rating Points*." Statista, Statista Inc., 23 Jan 2020, https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
Forbes, TV advertising consumption of beer producers in Romania in 2019, by gross rating points* Statista, https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/ (last visited August 24, 2024)
TV advertising consumption of beer producers in Romania in 2019, by gross rating points* [Graph], Forbes, January 23, 2020. [Online]. Available: https://www.statista.com/statistics/1264089/romania-tv-ad-consumption-of-beer-producers-by-grp/
