According to a recent survey, 14 percent of men showed interest in watching Greta Gerwig's fantasy-comedy "Barbie" (2023) on the big screen, while 19 percent of women expressed the same interest. On the other hand, a larger proportion of respondents, 70 percent of men and 76 percent of women, revealed that they were not planning to watch the movie in theaters.
Share of moviegoers who would prefer to watch "Barbie" in theaters in the United States 2023, by gender
Characteristic
I have seen this in a theater
I plan to see this in a theater, but haven’t yet
I do not plan to see this in a theater
Not sure
Men
7%
14%
70%
9%
Women
6%
19%
67%
8%
Created with Highcharts 7.2.2Share of respondents7%7%6%6%14%14%19%19%70%70%67%67%9%9%8%8%I have seen this in a theaterI plan to see this in a theater, but haven’t yetI do not plan to see this in a theaterNot sureMenWomen
0%25%50%75%100%125%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
YouGov. (July 27, 2023). Share of moviegoers who would prefer to watch "Barbie" in theaters in the United States 2023, by gender [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1403573/barbie-moviegoers-share-watch-theaters-gender-us/
YouGov. "Share of moviegoers who would prefer to watch "Barbie" in theaters in the United States 2023, by gender ." Chart. July 27, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1403573/barbie-moviegoers-share-watch-theaters-gender-us/
YouGov. (2023). Share of moviegoers who would prefer to watch "Barbie" in theaters in the United States 2023, by gender . Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1403573/barbie-moviegoers-share-watch-theaters-gender-us/
YouGov. "Share of Moviegoers Who Would Prefer to Watch "Barbie" in Theaters in The United States 2023, by Gender ." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1403573/barbie-moviegoers-share-watch-theaters-gender-us/
YouGov, Share of moviegoers who would prefer to watch "Barbie" in theaters in the United States 2023, by gender Statista, https://www.statista.com/statistics/1403573/barbie-moviegoers-share-watch-theaters-gender-us/ (last visited February 18, 2025)
Share of moviegoers who would prefer to watch "Barbie" in theaters in the United States 2023, by gender [Graph], YouGov, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1403573/barbie-moviegoers-share-watch-theaters-gender-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.