In 2020, "running jacket women" was the most popular online search item among sportswear shoppers in the United Kingdom (UK), with a 445 percent growth in consumer interest. Online search terms "best running shoes for men" and "running shoes for men" followed in the ranking, with 311 percent and 138 percent increase in consumer interest, respectively. In general, while keywords relating to running were more popular, search terms related to gyms or activities like yoga saw decline in online consumer interest.
Online search trends of sportswear products in the United Kingdom (UK) in 2020, based on change in consumer interest
Characteristic
Percentage change in consumer interest
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Salience Search Marketing. (March 19, 2021). Online search trends of sportswear products in the United Kingdom (UK) in 2020, based on change in consumer interest [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1263853/online-search-trends-sportswear-products-uk/
Salience Search Marketing. "Online search trends of sportswear products in the United Kingdom (UK) in 2020, based on change in consumer interest." Chart. March 19, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1263853/online-search-trends-sportswear-products-uk/
Salience Search Marketing. (2021). Online search trends of sportswear products in the United Kingdom (UK) in 2020, based on change in consumer interest. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1263853/online-search-trends-sportswear-products-uk/
Salience Search Marketing. "Online Search Trends of Sportswear Products in The United Kingdom (Uk) in 2020, Based on Change in Consumer Interest." Statista, Statista Inc., 19 Mar 2021, https://www.statista.com/statistics/1263853/online-search-trends-sportswear-products-uk/
Salience Search Marketing, Online search trends of sportswear products in the United Kingdom (UK) in 2020, based on change in consumer interest Statista, https://www.statista.com/statistics/1263853/online-search-trends-sportswear-products-uk/ (last visited September 01, 2024)
Online search trends of sportswear products in the United Kingdom (UK) in 2020, based on change in consumer interest [Graph], Salience Search Marketing, March 19, 2021. [Online]. Available: https://www.statista.com/statistics/1263853/online-search-trends-sportswear-products-uk/