Reasons for buying organic products Germany 2022/23

What do consumers think about when they buy organic products? Around 90 percent did so due to animal husbandry considerations in 2022/23. Other leading reasons included the desire for natural, untreated groceries, as well as supporting products of regional origin and regional businesses. Basically, everyone wants to eat healthy.

Organic store shoppers

Consumers may first go to an organic or health food store in search of the desired products. For almost 40 percent of respondents to a survey regarding organic store shopper attitudes to sustainability issues, these played a big role in their purchase decisions. Customers also had a variety of other views on products. For example, almost 76 percent preferred buying regional products from their home area. 64 percent paid attention to the price of products, and almost 46 percent looked for products from companies that produced sustainably and responsibly regarding the environment.

Organic agriculture

While certain organic products are imported, there is plenty happening on German home soil to supply organic foods at home through organic farming. Hectarage has been increasing in recent years, with around 1.94 million hectares of land being used in 2023. The number of businesses in German organic farming has also remained steady, with over 36,500 operating that same year.