In a March 2021 survey of B2B marketers in the United States, 38 percent of respondents said that making customer's experience improvements would drive more demand in times when in-person events were being cancelled. Website improvements and data investments were also expected to drive demand under such circumstances.
Leading efforts expected to drive demand in exchange for in-person events according to B2B marketers in the United States as of March 2021
business and/or marketing decision makers in B2B companies
Supplementary notes
The original question asked was "With the cancellation of in-person events, where does your company expect to drive demand for your products or services?"
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Ironpaper. (July 14, 2021). Leading efforts expected to drive demand in exchange for in-person events according to B2B marketers in the United States as of March 2021 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1263661/b2b-marketing-drive-demand-us/
Ironpaper. "Leading efforts expected to drive demand in exchange for in-person events according to B2B marketers in the United States as of March 2021." Chart. July 14, 2021. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1263661/b2b-marketing-drive-demand-us/
Ironpaper. (2021). Leading efforts expected to drive demand in exchange for in-person events according to B2B marketers in the United States as of March 2021. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1263661/b2b-marketing-drive-demand-us/
Ironpaper. "Leading Efforts Expected to Drive Demand in Exchange for In-person Events According to B2b Marketers in The United States as of March 2021." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/1263661/b2b-marketing-drive-demand-us/
Ironpaper, Leading efforts expected to drive demand in exchange for in-person events according to B2B marketers in the United States as of March 2021 Statista, https://www.statista.com/statistics/1263661/b2b-marketing-drive-demand-us/ (last visited December 05, 2024)
Leading efforts expected to drive demand in exchange for in-person events according to B2B marketers in the United States as of March 2021 [Graph], Ironpaper, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/1263661/b2b-marketing-drive-demand-us/
