Reallocation of in-person B2B marketing event budgets due to COVID-19 U.S. 2021
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During a survey of B2B marketing decision makers conducted in March 2021 in the United States, it was found that 43.4 percent of respondents indicated reallocating their in-person event budgets to digital marketing, such as inbound and social. Online advertising, marketing technology, and digital events were also receiving large portions of in-person event budgets, according to more than 30 percent of responding B2B marketers.
