During a survey of B2B marketing decision makers conducted in March 2021 in the United States, it was found that 43.4 percent of respondents indicated reallocating their in-person event budgets to digital marketing, such as inbound and social. Online advertising, marketing technology, and digital events were also receiving large portions of in-person event budgets, according to more than 30 percent of responding B2B marketers.
Leading channels to which U.S. B2B marketers reallocated their in-person event budgets due to the coronavirus pandemic as of March 2021
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Ironpaper. (July 14, 2021). Leading channels to which U.S. B2B marketers reallocated their in-person event budgets due to the coronavirus pandemic as of March 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1263655/marketers-reallocating-their-in-person-budget-due-to-covid19-us/
Ironpaper. "Leading channels to which U.S. B2B marketers reallocated their in-person event budgets due to the coronavirus pandemic as of March 2021." Chart. July 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1263655/marketers-reallocating-their-in-person-budget-due-to-covid19-us/
Ironpaper. (2021). Leading channels to which U.S. B2B marketers reallocated their in-person event budgets due to the coronavirus pandemic as of March 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1263655/marketers-reallocating-their-in-person-budget-due-to-covid19-us/
Ironpaper. "Leading Channels to Which U.S. B2b Marketers Reallocated Their In-person Event Budgets Due to The Coronavirus Pandemic as of March 2021." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/1263655/marketers-reallocating-their-in-person-budget-due-to-covid19-us/
Ironpaper, Leading channels to which U.S. B2B marketers reallocated their in-person event budgets due to the coronavirus pandemic as of March 2021 Statista, https://www.statista.com/statistics/1263655/marketers-reallocating-their-in-person-budget-due-to-covid19-us/ (last visited December 22, 2024)
Leading channels to which U.S. B2B marketers reallocated their in-person event budgets due to the coronavirus pandemic as of March 2021 [Graph], Ironpaper, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/1263655/marketers-reallocating-their-in-person-budget-due-to-covid19-us/
