According to a survey conducted in Japan in 2021, 56 percent of male respondents stated that they want to watch a sponsored content video if the content is close to the YouTuber's usual content. At the same time, 44 percent of female respondents said that they want to watch a sponsored content video if it is an introduction to something that the YouTuber really favors.
Leading factors for interest in sponsored content videos of YouTubers in Japan as of March 2021, by gender
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Women
Men
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PR Times. (April 7, 2021). Leading factors for interest in sponsored content videos of YouTubers in Japan as of March 2021, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1263616/japan-leading-factors-interest-sponsored-content-videos-of-youtubers-by-gender/
PR Times. "Leading factors for interest in sponsored content videos of YouTubers in Japan as of March 2021, by gender." Chart. April 7, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1263616/japan-leading-factors-interest-sponsored-content-videos-of-youtubers-by-gender/
PR Times. (2021). Leading factors for interest in sponsored content videos of YouTubers in Japan as of March 2021, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1263616/japan-leading-factors-interest-sponsored-content-videos-of-youtubers-by-gender/
PR Times. "Leading Factors for Interest in Sponsored Content Videos of Youtubers in Japan as of March 2021, by Gender." Statista, Statista Inc., 7 Apr 2021, https://www.statista.com/statistics/1263616/japan-leading-factors-interest-sponsored-content-videos-of-youtubers-by-gender/
PR Times, Leading factors for interest in sponsored content videos of YouTubers in Japan as of March 2021, by gender Statista, https://www.statista.com/statistics/1263616/japan-leading-factors-interest-sponsored-content-videos-of-youtubers-by-gender/ (last visited July 22, 2024)
Leading factors for interest in sponsored content videos of YouTubers in Japan as of March 2021, by gender [Graph], PR Times, April 7, 2021. [Online]. Available: https://www.statista.com/statistics/1263616/japan-leading-factors-interest-sponsored-content-videos-of-youtubers-by-gender/
