Results of a survey conducted in March 2021 among B2B marketers in the United States show, that 84.4 percent of respondents admitted that they were relying on in-person events to drive demands before the coronavirus pandemic broke out.
Share of B2B marketers relying on in-person events to drive demand before the coronavirus pandemic in the United States as of March 2021
Characteristic
Share of respondents
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Ironpaper. (July 14, 2021). Share of B2B marketers relying on in-person events to drive demand before the coronavirus pandemic in the United States as of March 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1263609/b2b-marketers-relying-in-person-events-pre-pandemic-us/
Ironpaper. "Share of B2B marketers relying on in-person events to drive demand before the coronavirus pandemic in the United States as of March 2021." Chart. July 14, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1263609/b2b-marketers-relying-in-person-events-pre-pandemic-us/
Ironpaper. (2021). Share of B2B marketers relying on in-person events to drive demand before the coronavirus pandemic in the United States as of March 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1263609/b2b-marketers-relying-in-person-events-pre-pandemic-us/
Ironpaper. "Share of B2b Marketers Relying on In-person Events to Drive Demand before The Coronavirus Pandemic in The United States as of March 2021." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/1263609/b2b-marketers-relying-in-person-events-pre-pandemic-us/
Ironpaper, Share of B2B marketers relying on in-person events to drive demand before the coronavirus pandemic in the United States as of March 2021 Statista, https://www.statista.com/statistics/1263609/b2b-marketers-relying-in-person-events-pre-pandemic-us/ (last visited September 01, 2024)
Share of B2B marketers relying on in-person events to drive demand before the coronavirus pandemic in the United States as of March 2021 [Graph], Ironpaper, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/1263609/b2b-marketers-relying-in-person-events-pre-pandemic-us/