Challenges of B2B lead nurturing according to U.S. marketers 2021

Published by
Julia Faria,
Jun 5, 2023
During a survey conducted in March 2021 among B2B marketers in the United States, it was found that 21 percent of respondents said that understanding buyer motivations was one of the biggest challenges in nurturing leads. Re-engaging inactive leads in the pipeline was considered a challenge by 20 percent of B2B marketing decision makers.

Largest challenges in nurturing leads according to B2B marketers in the United States as of March 2021

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Release date

July 2021

Region

United States

Survey time period

March 2021

Number of respondents

180 respondents

Special properties

business and/or marketing decision makers in B2B companies

Supplementary notes

The original question asked was "What is the single biggest challenge with nurturing leads?"

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