According to the results of a March 2021 survey conducted among B2B marketing decision makers in the United States, 35.4 percent of respondents said that buyers don't understand the value of their offering, which made it difficult to generate qualified leads. Close to 33 percent of surveyed marketers found it difficult to reach a niche audience.
Most difficult factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021
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Ironpaper. (July 14, 2021). Most difficult factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1263597/difficulties-in-b2b-lead-generation-marketing-us/
Ironpaper. "Most difficult factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021." Chart. July 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1263597/difficulties-in-b2b-lead-generation-marketing-us/
Ironpaper. (2021). Most difficult factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1263597/difficulties-in-b2b-lead-generation-marketing-us/
Ironpaper. "Most Difficult Factors in Qualified Lead Generation Strategies According to B2b Marketers in The United States as of March 2021." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/1263597/difficulties-in-b2b-lead-generation-marketing-us/
Ironpaper, Most difficult factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021 Statista, https://www.statista.com/statistics/1263597/difficulties-in-b2b-lead-generation-marketing-us/ (last visited December 22, 2024)
Most difficult factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021 [Graph], Ironpaper, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/1263597/difficulties-in-b2b-lead-generation-marketing-us/
