According to a survey conducted in Japan in 2021, 69 percent of women aged 20 to 29 years old stated that they watch sponsored content videos of YouTubers if the content is good. At the same time, 28 percent of women in their thirties stated that they stop watching the video once they know it is sponsored.
Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender
Characteristic
I watch it if the content is good
I stop watching it once I know that it is a sponsored content video
I do not know which one is a sponsored content video
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PR Times. (April 7, 2021). Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times. "Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender." Chart. April 7, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times. (2021). Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times. "Reaction to Sponsored Content Videos of Youtubers in Japan as of March 2021, by Age Group and Gender." Statista, Statista Inc., 7 Apr 2021, https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
PR Times, Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender Statista, https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/ (last visited December 03, 2024)
Reaction to sponsored content videos of YouTubers in Japan as of March 2021, by age group and gender [Graph], PR Times, April 7, 2021. [Online]. Available: https://www.statista.com/statistics/1263572/japan-reaction-sponsored-content-videos-of-youtubers-by-age-and-gender/
