According to a 2021 study, betting sponsors accounted for roughly nine percent of 158 sponsorship deals in the Russian soccer divisions as of December 2020. Meanwhile, betting companies represented eight percent of 394 sponsorships in the English soccer divisions. As of the same period, the Italian soccer divisions did not report any betting sponsorship deals.
Share of betting sponsorship deals in selected soccer divisions in Europe as of December 2020, by country
The source analyzed the following number of sponsorships deals per country:
England = 394; Germany = 451; Spain = 350; Italy = 592; France = 407; Russia = 158; Turkey = 265; Netherlands = 208; Portugal = 261; Scotland = 168.
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Federazione Italiana Giuoco Calcio, & PwC, & AREL - Agenzia di Ricerche e Legislazione. (August 26, 2021). Share of betting sponsorship deals in selected soccer divisions in Europe as of December 2020, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1263439/betting-sponsorships-soccer-europe/
Federazione Italiana Giuoco Calcio, und PwC, und AREL - Agenzia di Ricerche e Legislazione. "Share of betting sponsorship deals in selected soccer divisions in Europe as of December 2020, by country." Chart. August 26, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1263439/betting-sponsorships-soccer-europe/
Federazione Italiana Giuoco Calcio, PwC, AREL - Agenzia di Ricerche e Legislazione. (2021). Share of betting sponsorship deals in selected soccer divisions in Europe as of December 2020, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1263439/betting-sponsorships-soccer-europe/
Federazione Italiana Giuoco Calcio, and PwC, and AREL - Agenzia di Ricerche e Legislazione. "Share of Betting Sponsorship Deals in Selected Soccer Divisions in Europe as of December 2020, by Country." Statista, Statista Inc., 26 Aug 2021, https://www.statista.com/statistics/1263439/betting-sponsorships-soccer-europe/
Federazione Italiana Giuoco Calcio & PwC & AREL - Agenzia di Ricerche e Legislazione, Share of betting sponsorship deals in selected soccer divisions in Europe as of December 2020, by country Statista, https://www.statista.com/statistics/1263439/betting-sponsorships-soccer-europe/ (last visited December 22, 2024)
Share of betting sponsorship deals in selected soccer divisions in Europe as of December 2020, by country [Graph], Federazione Italiana Giuoco Calcio, & PwC, & AREL - Agenzia di Ricerche e Legislazione, August 26, 2021. [Online]. Available: https://www.statista.com/statistics/1263439/betting-sponsorships-soccer-europe/