Between January and September 2020, apps with organic installs presented a 24.1 percent retention rate after one day from the install, while paid installs presented roughly a 25.3 percent app retention rate after the same amount of time. However, after 12 weeks, non-organic installs had an app retention rate of 3.5, while organic installs had a retention rate of 4.5 percent.
App retention rates worldwide from January to September 2020, by install type
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AppsFlyer. (November 5, 2020). App retention rates worldwide from January to September 2020, by install type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1263373/app-retention-organic-paid-installs/
AppsFlyer. "App retention rates worldwide from January to September 2020, by install type." Chart. November 5, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1263373/app-retention-organic-paid-installs/
AppsFlyer. (2020). App retention rates worldwide from January to September 2020, by install type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1263373/app-retention-organic-paid-installs/
AppsFlyer. "App Retention Rates Worldwide from January to September 2020, by Install Type." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1263373/app-retention-organic-paid-installs/
AppsFlyer, App retention rates worldwide from January to September 2020, by install type Statista, https://www.statista.com/statistics/1263373/app-retention-organic-paid-installs/ (last visited December 21, 2024)
App retention rates worldwide from January to September 2020, by install type [Graph], AppsFlyer, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1263373/app-retention-organic-paid-installs/
