In 2023, around 81 percent of LOHAS (lifestyle of health and sustainability) followers in Germany were very willing to spend more money on good nutrition and food, compared to 52 percent of the population. The survey was conducted in Germany in 2023 among respondents aged 14 years and older. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2023, by goods and services
Information on population: Base: German-speaking population aged 14 years and older in private households in the main place of residence in the Federal Republic of Germany
Information on total sample: 2023: 23,524 respondents, projection to 70.08 million people.
Information on target group LOHAS – lifestyle of health and sustainability:
2023: 3,359 respondents, projection to 9.80 million people. LOHAS includes a group of people who make their consumer and life decisions based on health and sustainability. More detailed information on defining this target group is available here, on page 17.
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IfD Allensbach. (June 19, 2023). Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2023, by goods and services [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach. "Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2023, by goods and services." Chart. June 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach. (2023). Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2023, by goods and services. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach. "Share of People following Lohas (Lifestyle of Health and Sustainability) and Willing to Spend More Money on It in Germany in 2023, by Goods and Services." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach, Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2023, by goods and services Statista, https://www.statista.com/statistics/1263311/lohas-followers-by-goods-and-services-germany/ (last visited November 21, 2024)
Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2023, by goods and services [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1263311/lohas-followers-by-goods-and-services-germany/
