According to a survey of smartphone users conducted between December 2020 and January 2021 in ten markets worldwide, almost five in 10 respondents preferred receiving business communications via email. Both SMS and WhatsApp were favored by 25 percent of respondents each, while only 12 percent of respondents reported claiming Facebook Messenger as their first choice. Social video platform TikTok was favored by nine percent of the surveyed smartphone users, despite not being a traditional messaging channel.
Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021
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Mobile Ecosystem Forum. (June 16, 2021). Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Fbenefits-of-email-marketing
Mobile Ecosystem Forum. "Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021." Chart. June 16, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Fbenefits-of-email-marketing
Mobile Ecosystem Forum. (2021). Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Fbenefits-of-email-marketing
Mobile Ecosystem Forum. "Preferred Messaging Channels to Receive Business Communications According to Smartphone Users Worldwide from December 2020 to January 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Fbenefits-of-email-marketing
Mobile Ecosystem Forum, Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021 Statista, https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Fbenefits-of-email-marketing (last visited November 21, 2024)
Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021 [Graph], Mobile Ecosystem Forum, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Fbenefits-of-email-marketing
